TBY Partners with MCIT

Colombia, July 30, 2012—Leading international business and consultancy company The Business Year (TBY) and the Ministry of Commerce, Industry, and Tourism of Colombia have signed a partnership agreement aimed at increasing international awareness of the business opportunities in Colombia and increasing FDI flows into the economy. The Memorandum of Understanding (MoU) was signed in Bogota by Minister Sergio Díaz Granados and Ms. Peggy Rosiak, Regional Director of TBY.

“I am very pleased to sign this agreement and promote investment opportunities in Colombia. This is a step forward in attracting FDI to Colombia”, said Minister Sergio Díaz Granados at the signing ceremony. Ms. Peggy Rosiak expressed her enthusiasm to work in Colombia, and said “Colombia is now one of the most attractive countries in Latin America for investment, and we are pleased to show the world the potential the Colombian market has to offer.”

Beatriz Pino, country manager and Carla Albertí, editor of the project, will be working on this first edition for Colombia which will provide leaders from the country’s private and public sectors the opportunity to highlight their experiences and future plans as well as reveal business opportunities in the country.

According to the partnership arrangement, The Business Year team will spend six months in Colombia to conduct a comprehensive analysis of the country’s economy. The research will focus on all the major sectors of the country’s economy including finance, industry, energy, ICT, transport, real estate and construction, health and education, as well as tourism and agriculture.

The TBY team will conduct more than 150 face-to-face interviews with Colombia’s top decision makers to better understand and more accurately reflect the country’s business sentiment.

The research will be published under the title The Business Year: Colombia 2013, which will be one of the most comprehensive reviews of the Colombian economy published internationally. The target readership of the publication includes top executives, policy makers, and media representatives all around the world.

The initial demand for The Business Year: Colombia 2013 reflects investor appetite and demand for information on Colombia.

The Ministry of Commerce, Industry, and Tourism

The Ministry of Commerce, Industry, and Tourism (MCIT), is the national executive mnistry of the government of Colombia concerned with promoting economic growth though trade, tourism, and industrial growth. MCIT’s mission is to support business in order to optimize competitiveness and sustainability, as well as to encourage the generation of higher added value. The Ministry aims to consolidate business presence in local and international markets, in addition to ensuring local competition.