TBY signs partnership with Ithraa for third year

Oman, April 6, 2015—The Business Year (TBY), an international publisher of yearly information resources on over 25 national economies, has signed a partnership agreement with Ithraa, the investment, promotion and export development agency for Oman, for the third consecutive year. Ithraa is the leading organization promoting, supporting, and developing Omani business interests abroad.

The MoU was renewed in Muscat by His Highness Sayyid Faisal bin Turki Al Said, Director General of Marketing and Media at Ithraa and TBY’s Country Manager for Oman, Ligia Kleber.

The agreement underlines the importance of The Business Year: Oman as a tool to promote and attract investment into the country. The publication will include insights from leading political and business figures to provide accurate information, objective analysis, and strategic advice on the main economic trends in Oman. Ithraa will support TBY in this endeavor.

The Business Year: Oman will be the most up-to-date and comprehensive English-language publication on the Omani economy, and will focus on economic diversification efforts, and the impact of closer regional political, economic, and socio-cultural integration in the local business environment.

The edition will reach over 10,000 readers in Oman and over 97,700 readers worldwide, in addition to highly circulated digital versions available via iPad, iPhone, and Android applications.

Commenting on the MoU signing, His Highness Sayyid Faisal Al Said said, “We are proud to support The Business Year, it has an outstanding track record and is a highly respected business publication. Indeed, the 2015 edition will undoubtedly help raise Oman’s international business profile and promote the sultanate’s distinct and competitive offer.”

Meanwhile, Ligia Kleber emphasized the greater level of interest in the Omani economy: “The global business community is increasingly interested in discovering the investment opportunities available in Oman. A number of ongoing government initiatives and its strategic location on the Arabian Peninsula and in the GCC make it one of the most sought-after investment destinations in the GCC and Indian Ocean. With the support of Ithraa, The Business Year: Oman will meet this demand for intelligence and information through the first-person insights of people driving the Omani economy.”

The Business Year will meet with approximately 200 of the country’s foremost business and political leaders to discuss the current investment climate in all the major sectors of the national economy including finance, energy, industry, ICT, transport, construction and real estate, agriculture, health, education, and tourism. Selected interviews form the backbone of TBY’s research, while up-to-date focus articles will provide the readers of the publication with all the relevant facts and information related to the key projects, investments, and specific opportunities in Oman.”